Drive Breakthrough Innovation Projects

Convert innovation opportunities into pilots and then scale up for getting tangible business outcomes. BMGIs D4 Framework ensures the successful completion of innovation projects!

Defining the opportunity is the first step in the innovation journey. One has to take these opportunities to a logical end with “innovative solutions that get implemented!”.

Without due focus and the right action, such opportunities do not see the light of day, drift endlessly, or end up with solutions that do not live up to the promise inherent in the opportunity. It’s like you opened a bottle of aerated beverage and did not get any fizz!!

Reasons why innovation opportunities become duds and fail to deliver breakthrough results –

Innovation project gets executed using traditional thinking, not going beyond brainstorming, attempting to copy/adapt from the competition

There is a tendency to jump to solutions without exploring new ideas

The boundaries created by industry practices, domain knowledge, experiences within the group, and personal beliefs do not allow for exploratory thinking

There is a play-it-safe attitude and investments are not done in pilots/ experiments for testing out the promising solutions

Teams are not willing to stick their neck out on projects which do not have guaranteed success – fear of poor performance appraisals

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Overcoming the above barriers requires an enabling framework and approach that breaks current psychological inertia and enables bold action!

BMGIs Value Proposition

Deliverables – Completed innovation projects

The 90-day Rapid Innovation Cycle: demonstration of outcomes through pilots/ experiments in a defined timeframe with solutions

Use of an enabling framework : D4 (Design Thinking+ Approach. The + add the Tools/Techniques to the Method)

Results Delivered

Achievement of targeted innovation project objectives

Generation of breakthrough ideas

Completion of projects in targeted timelines

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Our Approach

Problem-solving methods which work on convergent thinking approach channel the mind to work in a particular direction often inhibiting creative thinking.
Our D4 approach is an enabling framework that allows divergent thinking at every stage followed by convergence for moving forward! This approach challenges the project team to break barriers and boundaries and overcome psychological inertia.
Built around the principles of Design Thinking, D4 has a set of proven tools and techniques at every step to enable the project team to explore and then move forward. The steps in the project journey are as follows:

5

Define/ Refine the innovation opportunity

Break the opportunity into actionable insights
which become the seeds for ideation.

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Generate ideas

Breakthrough ideas are generated using a variety
of ideation tools. Tools that leverage:

Team brainpower (lateral thinking)

Available scientific databases

Learning from Nature (biomimicry)

8

Develop multiple solution concepts

Develop solution concepts using tools/ techniques

Build the Business Model for integrating the solutions

7

Demonstrate the solutions

Test the solutions through experiment/ pilots

Build scale-up plans for taking the finalized solutions forward (commercialization)

Why BMGIs D4 Approach scores over the
basic Design Thinking approach!

Define (Empathize & Define) phase

Use of tools & techniques for obtaining deep customer insights

Insights obtained not just from customers but also from other stakeholders (ecosystem view)

Consider the life cycle of the product (where relevant) – downstream consequences

Ideation (Ideate) phase

Ideas to solve “underserved needs”

Resilience thinking – ideas to counter possible risks/ threats (ecosystem)

Define (Empathize & Define) phase

Develop solutions that can address the problem space as it evolves

CLIENT IMPACT

Explore our case studies of “D4 at Work!”

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Petrochemicals Major reinvents naphtha cracking operations. Innovative solutions made the Cracker Operations more sustainable & profitable. Savings worth Rs 30 Crs/annum delivered!
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Leading Private Life Insurance Company increased Life Insurance Agents retention by 25%. Post completion of the innovation project there was substantial increase in engagement levels of the agents. The annual revenue impact of this improvement was in exceeding USD 15 million!
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